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Advisor guide

What is CHEIFS

Win-Win .

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Traditional financial planning methods have been around for decades. Introducing CHEIFS, a transformational holistic planning opportunity where everybody wins.

What is CHEIFS

Win-Win .

Cornerstone Financing empowers informed homeowners and financial advisors to plan financially with C ornerstone H ome E quity I nsurance / I nvestment F unding S olutions.

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CHEIFS Advisors in Action

How CHEIFS works for advisors

Homeowners are now sitting on more than $31 trillion in home equity.

– St. Louis Federal Reserve, 2024

Billions of dollars Billions of USD
32,000
28,000
24,000
20,000
16,000
12,000
8,000
4,000
0

There is untapped opportunity.

1950
1960
1970
1980
1990
2000
2010
2020
Annual owners' equity in real estate

For the informed advisor

CHEIFS efficiently converts dormant home equity into tax-free cash, allowing homeowners to purchase annuities, life insurance, long-term care, and other financial and life planning options efficiently.

This is an essential plan for you to know.

Untapped home equity

Tap over $30 trillion of dormant home equity.

It is not a loan

Access home equity without creating debt.

Asset preservation

Keep existing investment portfolio and maintain liquidity.   

Creative planning

Enhance your ability to provide more efficient financial planning.
Download our CHEIFS Advisor Fact Sheet

How CHEIFS compares to the others

The hidden treasure of home equity.

Traditional financial planning

Requires cash

  • Less liquid
  • Lifestyle impact

Sell assets

  • Assets depleted
  • Tax implications
  • Investment opportunity cost

Holistic             financial planning

Holistic
financial planning

Doesn’t require cash

  • Retain wealth
  • More liquidity
  • Enhances lifestyle

No assets sold

  • Retain wealth
  • No tax implications
  • Retain upside growth

Leverage your home's equity    

  • No longer dormant
  • No tax implication
  • Retain all utility value of homeownership
  • Retain most housing growth upside

What you need to know

What you need to know

The best prospects for CHEIFS are homeowners with little or no debt on the house, taking advantage of their substantial equity.

The homeowner retains majority ownership of the home while retaining 100% of all other benefits associated with homeownership.

CHEIFS is an investment in owner-occupied, single-family residential property, structured as a fractional ownership.

Meet with us

Leadership

Driven by a shared passion for shaping the future of financial planning.

Craig Corn
Craig M. Corn
Co-founder
Daniel P. Anderson
Daniel P. Anderson
Co-founder

Craig M. Corn

Founder, CEO and Managing Member

A seasoned leader in the reverse mortgage industry, he co-founded Cornerstone Financing LLC and served as CEO of Reverse Mortgage Investment Trust Inc. Notably, Craig held key roles at MetLife Bank and co-led EverBank Reverse Mortgage. His career includes senior positions at Lehman Brothers and SBC Warburg, where he pioneered proprietary reverse mortgage products and securitizations. Craig’s extensive expertise drives ongoing innovation and growth, making a significant impact on the industry.

Daniel P. Anderson

Founder, Chairman and Managing Member

Daniel’s visionary approach to creating seamless, personalized wholesale insurance execution has led to the 2006 launch of Madison Brokerage, later sold to Acrisure in 2019. He founded The Insurance Exchange of America in 1987, which he successfully sold to BISYS (now CRUMP) in 2001, where he thrived as EVP of National Sales, spearheading acquisitions. A dynamic co- founder of Cornerstone/CHEIFS, Daniel P. Anderson is a former LIBRA board member and has served on 30+ prestigious insurance carrier advisory boards.